UGC for Brands

Scroll-stopping content for your socials that feel native— and perform like it.

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Overview

I create short-form, story-driven User Generated Content (UGC) for brands that want content to feel organic, relatable, and aligned — not overly produced or salesy.

This is content designed for your platforms: TikTok, Instagram, paid ads, websites, and email.
You get high-quality assets that blend seamlessly into a user’s feed while still supporting your marketing goals.

Everything I create is shaped by real life, real use, and a deep understanding of how people actually scroll and engage today.

  • This service is a good fit if you’re a brand that:
    wants UGC that feels natural, not scripted

    • needs short-form video for ads or organic social

    • values storytelling over hard selling

    • wants content that reflects real-life use and perspective

    I most often work with lifestyle, beauty, wellness, and service-based brands.

  • UGC deliverables may include:

    • Short-form vertical videos (TikTok / Reels-ready)

    • Product or service demonstrations

    • Lifestyle b-roll and voiceover content

    • Talking-head or story-led formats

    • Raw clips or lightly edited assets, depending on your needs

    All content is created with clarity around usage, platform, and brand goals.

  • UGC content is created for brand use and does not automatically include posting to my personal platforms.

    If you’re interested in a paid brand collaboration that includes audience exposure, that’s offered separately and can be discussed based on fit.

  • UGC pricing is influenced by:

    • number of video deliverables

    • content format and style (talking-head, lifestyle, voiceover, etc.)

    • intended usage (organic social, paid ads, web, email)

    • turnaround time

    • overall project scope

    Each project is quoted with these factors in mind, so expectations are clear on both sides.

UGC Guidelines & Starting Points

To provide clarity for planning purposes:

  • Most UGC projects fall within the mid–high three-figure to four-figure range

  • Multi-video bundles and ongoing content are quoted custom

  • Larger scopes, paid usage, or expedited timelines may affect pricing

Final details are confirmed after reviewing your project needs.

Past work

Next Steps

If you’re interested in getting UGC created for your business, I’d love to learn more about your brand and goals.

  • "Karla has created outstanding content for us! She is always so communicative and brings to life the ideas we have! We greatly appreciate her attention to detail and responsiveness!"

    Olivia Curtis, MyFitnessPal

  • "Ballast Gear has worked with Karla four times (so far) and we have greatly enjoyed each interaction. All of her work has exceeded expectations and been incredibly well edited and crafted. She is professional, organized, and thoughtful. We would definitely recommend Karla to any company looking for a great content creator!"

    Ballast Gear