Social Media Management

All your needs for social — from content to posting, in one spot.

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Overview

Social media management is for brands who want consistency, clarity, and content that actually reflects who they are — without feeling overwhelmed by the day-to-day.

I support brands with strategy, planning, and execution, helping them show up online in a way that feels intentional, aligned, and sustainable.

My approach is shaped not only by years of content creation, but also by hands-on experience working in-house as a content creator and social media manager — supporting brands from the inside, not just from the outside.

  • Having worked in-house, I understand the realities behind the scenes:

    • shifting priorities

    • limited time and resources

    • the need for content that supports real business goals

    Because of this, I approach social media as a system — not just a posting schedule.

    The focus is on building a presence that feels manageable, consistent, and clear, rather than reactive or trend-chasing.

  • This service is a good fit if you:

    • want structure and consistency without burnout

    • need clarity around content direction and voice

    • value thoughtful strategy over constant output

    • want support from someone who understands internal workflows

    I most often work with lifestyle, service-based, and founder-led brands.

  • Support is customized based on your needs, but may include:

    • content planning and direction

    • social media strategy

    • posting and scheduling

    • caption support

    • collaboration with internal teams or stakeholders

    • ongoing refinement based on performance and feedback

    Each engagement is scoped intentionally to align with your goals, capacity, and timeline

  • Social media works best when it’s clear, consistent, and aligned with the bigger picture.

    By combining a creator’s perspective with in-house experience, this approach bridges creativity and structure — helping brands show up online with confidence and intention.

Management Guidelines & Starting Points

Social media management and strategy support is customized based on your goals, internal capacity, and level of support needed.

Rather than fixed packages, I offer flexible scopes designed to integrate smoothly with your existing workflows — whether you’re looking for ongoing management or strategic support.

To provide a general sense of investment:

  • Strategy & Direction Support: starting around $800/month

  • Ongoing Management & Execution: typically ranges from $1,200–$2,500/month

Final pricing is determined after learning more about your needs, platforms, and internal structure.

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a note on fit

Because I’ve worked both in-house and externally, I’m mindful of how social media fits into the bigger picture of a business — not just the content calendar.

This service is best suited for brands looking for:

  • thoughtful, long-term support

  • clarity and consistency over constant output

  • collaboration rather than handoff-only execution

If you’re unsure what level of support makes the most sense, that’s completely okay — we can determine the right scope together

Next Steps

If you’re interested in social media management or strategy support, I’d love to learn more about your brand and needs.

Submit An Inquiry

  • "Karla has created outstanding content for us! She is always so communicative and brings to life the ideas we have! We greatly appreciate her attention to detail and responsiveness!"

    Olivia Curtis, MyFitnessPal

  • "Ballast Gear has worked with Karla four times (so far) and we have greatly enjoyed each interaction. All of her work has exceeded expectations and been incredibly well edited and crafted. She is professional, organized, and thoughtful. We would definitely recommend Karla to any company looking for a great content creator!"

    Ballast Gear